G.H.MUMM is the Official Champagne of the Formula One Championship, one of the most widely watched sporting events in the world, with more than 2 billion television viewers over the course of the season. Recognizable over the world as a Champagne icon, the distinctive jeroboam of G.H.MUMM Cordon Rouge has been awaiting each winner on the podium of the Formula One Grand Prix for the past ten years.

It is only appropriate that G.H.MUMM Cordon Rouge share the podium with the winning teams of Formula One racing for the victory celebration and in Melbourne will be the official sponsor of the Podium Lounge.

For nearly two centuries, G.H.MUMM has been the champagne befitting any celebration, taking centre stage during the magic moment of victory. Through the ages, renowned sailors and explorers have all toasted their success with G.H.MUMM Cordon Rouge.

Please drink responsibly.


Jax Coco

Liz Hurley and Sophie Ellis-Bextor can’t stop tweeting about it, music legend Elton John is a co-owner and Stella McCartney’s husband Alasdhair Willis designed the chic glass bottle packaging – with this international star-studded line-up it’s no wonder that Jax Coco, the definitive 100% all-natural coconut water, is causing a stir.

Jax Coco is a premium, 100% pure coconut water sourced from the finest young coconuts in the Philippines. Utilizing stylish glass bottles and championing clear, minimalist design, Jax Coco is what Vogue has simply called, “the chicest coconut water on the market”.

Jax Coco is available at better establishments and grocery stores around the world.




Located in the heart of Melbourne’s CBD on the New York end of Collins Street, InterContinental Melbourne The Rialto is the city’s newest luxury five star hotel. Featuring one of the city’s last remaining examples of 19th Century Victorian Gothic architecture, InterContinental Melbourne The Rialto offers a unique combination of iconic history paired with stylish modern design.

253 exquisitely styled guest rooms and suites blend comfort and luxury while hotel facilities including the gym and heated pool, East Day Spa, Market Lane Bar, BlueStone Wine Lounge and Alluvial Restaurant provide guests with the ultimate leisure experience. Conveniently situated within walking distance of the city’s major retail and entertainment districts as well as the popular Southbank, Docklands and Yarra River Precincts, InterContinental Melbourne The Rialto is a truly Melbourne experience.




For more than 6 years, Paddock magazine has served as the authoritative voice in the motorsports industry. It really is the only business and lifestyle magazine in Formula 1. Now in its sixth year of publication, Paddock brings a sharper focus on the business of Formula 1 as the sport faces one of its most dramatic years. The Paddock magazine guides people through the twisting and turning investment routes in Formula 1, whilst comparing the sport to those of its rivals.

Paddock readers are the power brokers of international motor racing, from team principals and driver managers to sponsorship heads and broadcaster CEOs. They are the wealthy jet-setters; leading entrepreneurs and executives who drive stylish cars, own yachts and fly by private jet. They know the value of luxury and wield significant spending power in their personal and professional lives. Motorsport’s opinion leaders are highly successful executives who hold senior positions and earn higher incomes than most readers of alternative business and current affairs publications. The global readership constitutes one of the best target audiences for luxury goods and services advertisers. Owning the best in fashion, arts, personal accessories, automobiles and property is a necessity for them. Readers also form one of the most attractive audiences for travel advertisers, as they regularly travel to destinations around the world for both business and pleasure.


Ms Collins


Ms Collins is the brainchild of Roar Projects, an established hospitality group responsible for Alumbra in the Docklands. Comprising four partners – Hatem Saleh, Simon Digby, Sami Saleh and Tony Perna – Roar Projects has a portfolio of experience that positions the team to successfully deliver a world-class night venue. Hospitality entrepreneur Hatem Saleh, the spokesperson for Roar Projects, describes Ms Collins as, “Raw, with no pretence but an open clientele keen to experience and revel in the intersection of food, fashion, music and art.”

Saleh has gained the respect of the industry for continuously delivering a new level of hospitality offerings to Melbourne. Among them are The Atlantic Restaurant at Crown and the Atlantic Group [v], the latter of which is made up of four unique event spaces in the Docklands and the Atlantic Group Catering arm, which delivers high-end catering at Melbourne’s major events.

Roar Projects’ vision with Ms Collins is both simple and groundbreaking: to create a unique hospitality offering that pushes the boundaries and exceeds local expectations. The four partners began their journey 11 years ago with the original Alumbra at Southwharf, followed by its relocation to Central Pier, and have since developed an innate sense of what is required to create a successful hospitality venture. This knowledge, coupled with their extensive experience, will be invaluable in the delivery and operation of Ms Collins.


Absolut Elyx

Under the scrutiny of its master distiller, ABSOLUT has been patiently perfecting a new luxury vodka. Now it’s ready, and it’s called ABSOLUT ELYX. Crafted from single estate wheat and manually distilled in an authentic 1921 copper still, ABSOLUT ELYX is defined by its exceptional purity and silky texture. It’s the finest expression of ABSOLUT and can only be found in the best venues in the world. Absolut Elyx will be available as part of the Podium Lounge event during the Melbourne GP.




B-Yond – a way of thinking, which goes beyond the norm, beyond the expected.

Headquartered in Singapore but running deep into the veins of the region’s elite, B-Yond lays forth a lifestyle concept exclusive to the movers and shakers of Asia & The Middle East.

With an emphasis on bespoke, personalised service, B-Yond has grown to provide you with VIP parties, sports events, luxury villas, a modelling agency, Modern Art, Personal Trainers & Fine Dining.


ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ACTIVEWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do.

Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVENetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVENetwork, @ACTIVE and on Facebook.


TimeOut Melbourne

If you haven’t already heard about Time Out internationally, it has been the iconic, independent guide to arts and entertainment around the world since 1968.

Time Out Melbourne is the most cutting-edge and comprehensive guide to all that’s happening in the city.

Delivering relevant, respected and useful content, wherever, whenever and in whatever format.

There’s the monthly magazineiPhone app or ever-popular email newsletter.

For more information, go to Time Out Melbourne.

Know More. Do More.

Ruth Travydas


From the pit lane to the chicest of clubs, the excitement continues to race ahead as luxury Australian fashion house Tarvydas presents ‘The Fashion Circuit’ – an exclusive showcase featuring a glamorous selection from this iconic fashion house at 11pm each night. Experience the elegance of beautiful couture on the catwalk, designed by one of Australia’s premier designers Ruth Tarvydas.

Ruth is renowned for the famous red dress that catapulted Rebecca Judd (née Twigley) to fame and for having Kim Kardashian walk on her runway show in Sydney. The House of Tarvydas’ ‘Fashion Circuit’ on Friday 14, Saturday 15 and Sunday 16 March will be followed by a live charity auction of extremely rare and authenticated F1 Memorabilia on each night.


Australian Sports Marketing


Established in 1982

Many companies invest unnecessary resources in organizing their corporate entertainment, ticketing and travel, whilst neglecting important day-to-day core business requirements. Australia Sports Marketing Pty Ltd endeavor to provide you with the most exclusive corporate entertainment, VIP ticketing and travel arrangements. We are able to work with you to provide cost effective, innovative and professional management solutions, identify your program objectives and deliver successful tailored events and activities.



For over 35 years, Showbiz have nurtured and invested in working relationships with producers, promoters and artist management to offer great seats and unique experiences for the best in entertainment, plus an array of exclusive dining, travel and hospitality packages to make every show or gig we sell one our customers will always remember.

We believe in the power of great long-term relationships, and the benefits that only experience can bring. We’ve been privileged to be a part of record breaking tours from The Three Tenors, Barbra Streisand, Robbie Williams, U2, ACDC, Bon Jovi, Pink and Coldplay. We’ve been appointed as the official premium and packaging partner to an incredible array of leading global entertainment brands including worldwide musical smash hits Mamma Mia!, Billy Elliot, Wicked, Jersey Boys and Mary Poppins. We’ve also developed long-term successful partnerships with Qantas, Virgin Australia and New Zealand, Flybuys, PayPal and Expedia.

Elite Society


The Alannah and Madeline Foundation


The Alannah and Madeline Foundation is a national charity protecting children from violence and bullying and its devastating impacts.

The Foundation was set up in memory of Alannah and Madeline Mikac, aged six and three, who were tragically killed along with their mother and 32 others at Port Arthur, Tasmania on 28 April 1996.

The Foundation cares for children who have experienced or witnessed serious violence, runs programs that prevent bullying and violence in the lives of children and advocates for children’s safety and wellbeing.

Our vision is that every child will live in a safe and supportive environment.